Business philosophy

Saku’s mission

We offer enjoyable refreshment and new experiences with quality beverages.

Saku‘s vision

We want to be leaders in every branded category we choose to compete in.

Saku’s values

• Consumer and customer centricity

We know and value our customers and try to look at our actions and decisions from their perspective. This is also the basis when mapping out our strategies and making plans and we are always ready to make our actions more effective to ensure that our products, services and employees have a high reputation in the eyes of our customers and consumers.

• Together we are stronger

We are observant and respectful towards different cultures, people and brands. We acknowledge that a well-working and close cooperation and sharing the best practices between different functions helps us grow and win.

• The will and courage to make your contribution

We are not afraid of challenges and achieve remarkable results. We don’t let fear or setbacks weaken our wish to be successful and our readiness to learn from our mistakes. Good ideas and motivation to put them into practise is something that is always favoured and valued in our work-environment.

• Social responsibility

We have a social and environmental responsibility and are convinced that it is necessary and relevant also from a business perspective. We give our positive contribution to the development of our neighbourhood and society. We listen to what our shareholders have to say and always strive towards responsible use of natural resources.

• A passion to win

We always strive towards victorious solutions and wish to walk proudly towards achieving our goals. Not depending on the size of our organisation, our attitude must always be practical. We are fast, proactive and results-orientated in making our decisions and carrying them out.